OUR STORY
In 2020, two professionals faced transformative Choice Points that would reshape performance coaching forever.
In England, Dr. Jonathan Rhodes stood at a critical crossroads with his groundbreaking Functional Imagery Training (FIT) research. He could remain in academic safety or risk everything to unleash its potential worldwide. Simultaneously, in Miami, cognitive therapist Joanna Grover, the first person trained in FIT in the US, received an unexpected invitation from Jonathan to team up– another Choice Point that would determine her professional trajectory.
Choosing courage, they merged their expertise to write a book and create Imagery Coaching. Their mission: help individuals and teams navigate performance through a unique MAP approach – Measure, Activation, and Performance. By transforming Choice Points into opportunities.
From startups to multinational corporations, Imagery Coaching has trained professionals globally, demonstrating that breakthrough success emerges from the willingness to make bold decisions at critical moments. Their story proves that life's most significant transformations often begin with a single courageous choice to pursue big goals against all odds.
meet the imagery TEAM
Joanna Grover, LCSW
Jo Grover is a Board-Certified coach and member of the International Coaching Federation and the Harvard Institute of Coaching. She is the first in the U.S. to offer Functional Imagery Training (FIT). With 15 years as a sought-after coach and cognitive therapist, Jo has worked with top leaders at the U.S. Department of Commerce, Olympic athletes, the KPMG organization, and C-Suite Executives for Citi and IBM.
Jo believes in building communities of change. She was a founding board member of the Miami branch of the Posse Foundation. As a teen, she started an environmental stewardship program in Freeport, NY.
Jo graduated with a B.A. in communications from Syracuse University and received her Master’s in social work from New York University. Her greatest strength is her ability to help her clients feel more calm, clear, and confident. Her 96-year-old father, a retired boat builder, taught her that a well-balanced boat encounters less resistance and can go further. To achieve this, she spends time with family, friends and enjoys time on, in, or around the water.
Jonathan Rhodes, PhD
Dr. Jon Rhodes is an applied psychologist working with Olympic athletes, business executives, the military, in education and in health care. Jon holds a PhD in Psychology from the University of Plymouth and is a Chartered Member of the British Psychological Society.
As part of a series of projects with the aim to control intrusive thoughts, Jon helped develop Functional Imagery Training and now coaches the approach, specifically for increasing individual and team performance. By working on values, beliefs, thoughts, and actions, Jon credits lasting behaviour change to shared connections, autonomy, and mastery (the fundamentals of intrinsic motivation). His clients report better self-awareness, an increase in self-efficacy, and a higher level of resilience. This results in them planning effectively and achieving goals.
Jon lives in Plymouth with his wife Katie, and son Rory.
KAROL NEDZA, PHD
Dr. Karol Nedza is an applied psychologist working with individuals, executive teams and athletes to increase their resilience, adherence, and motivation.
Karol has applied and evaluated Functional Imagery Training for sports, exercise, adherence, and physiotherapy. He has taught this method to over 50 coaches, who completed IC’s Advanced Course and has been teaching and lecturing in Motivational Interviewing at the University of Plymouth.
Karol values human-centered, goal focused coaching. He is a former rower at UCL Boat Club. In 2025, he will be moving to Miami, FL to lead research in corporate performance and team-building.
Ian davis, cscs
Ian Davis, IC Coach and Director of Outreach is a Certified Strength and Conditioning Specialist, Strength and Conditioning Consultant, and a movement and breath-work coach based in the UK. He spent over 17 years designing, leading and lecturing on undergraduate programs in athletic development. During this time he has worked with athletes from a wide range of sports at grass-roots to Olympic standard and every level in between.
Ian is trained in Motivational Interviewing and Functional Imagery Training (FIT) and has worked with a number of both athletic, and executive clients to help them achieve their goals. He is also a living example of 'practising what you preach' and has used the IC method to achieve some of his own significant travel, and business-related goals.
Ian is a father, avid surfer and fitness enthusiast based in the south-west of the UK.
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