The Choice point measure ™

Why take our measure?

The Choice Point Measure™ has been specifically designed for executives, athletes, coaches, and ambitious individuals wanting to understand what barriers are standing in the way of their progression. Whether you’re a CEO, coach, athlete or high-performing individual who battles with any of these far-to-common ‘pain points’ - this measure is for you. Read more below…

The Choice Point

Imagine standing at a crossroads in your career or athletic journey. One path leads to continued struggles with self-doubt and team conflicts. The other leads to next level performance. The difference? Understanding what's really holding you back and how to push past it with new scientific tools. 

The Invisible Barriers to Excellence

Every day, exceptional people hit invisible walls:
- The champion athlete who suddenly can't perform under pressure
- The brilliant executive whose team is falling apart
- The coach who can't seem to unite talented individuals

These aren't problems of skill or knowledge. They're problems of ‘mental barriers’ - the hidden obstacles The Choice Point Measure™ is designed to reveal.

Trapped in Decision Patterns

Did you know? The average person faces thousands of decisions every day. What's shocking is that approximately 80% of these thoughts lean negative, and over 90% are simply repeats of yesterday's thinking.

This means most leaders and athletes are trapped in the same mental loops day after day, expecting different results. How can you achieve next-level performance when your mind keeps choosing the same familiar paths?

common Pain Points:

  • Self-doubt

  • Negative self-talk

  • Team cohesion

  • Ineffective decision-making

  • Team communication

  • Talent retention

  • Joint purpose

For Leaders & Athletes Who Want More

Our measure was created specifically for:
- Executives seeking to break through performance plateaus
- Athletes wanting to perform consistently at their peak
- Coaches determined to transform talented individuals into extraordinary teams
- High-performers ready to silence the inner critic that's holding them back

What's Blocking Your Path Forward?

For Individuals:
- Self-doubt that whispers "you're not good enough" at critical moments
- Negative self-talk that drains your confidence and focus
- Ineffective decision-making when pressure mounts

For Teams:
- Fragmented communication that creates misunderstanding and frustration
- Weak team cohesion despite having talented team members
- Talent retention challenges as your best people seek better environments
- Confusion about joint purpose that prevents aligned action

Beyond Just Another Assessment

The Choice Point Measure™ doesn't just identify problems—it illuminates the path forward. By mapping your mental barriers with the precision of scientific measurement but the simplicity of a conversation, we help you see exactly where your next breakthrough waits.

Are you ready to break free from yesterday's thinking and discover what's really standing between you and your next level of excellence?

The Choice Point

If you’ve ever hesitated before reaching for that second sweet or set out to change a habit but chosen the usual behavior, you’ve experienced a Choice Point. We face them every day. Dr Jonathan Rhodes, a researcher in Functional Imagery Training, and Joanna Grover, a cognitive therapist and sought after coach, have written a book that cracks the code to changing behavior.

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