Functional Imagery Training

The Scientifically Proven
Method for Achieving Your Goals

We’ve created a groundbreaking international coaching program based upon the scientific
field of study known as Functional Imagery Training. Get in as an early adopter.

Help Others Achieve
Their Goals

(courses for coaches)

Achieve Your Goals

As seen in:

The Book:
The Choice Point

Our proven approach centers around what we call Choice Points—split-second decisions we make daily, all day. Do you stay in bed, or do you go for a run? Do you reach for the apple or the chocolate cake? Speak up in a meeting or remain silent? All these small choice points add up.

Imagery Coaching is a practical and tactical program that teaches you how to manage your Choice Points. We designed it to ignite your imagination and amplify you.

Our book The Choice Point with a Foreword by Martina Navratilova is being translated into seven languages and was nominated by The Next Big Idea Club in 2023.

The Method: Functional Imagery Training

It is human nature to resist change since our brains interpret unfamiliar situations as potential danger. Even though it is difficult, science tells us that we can override that resistance to change with a method known as Functional Imagery Training (FIT).

FIT trains us to imagine our future in our mind's eye in multi-sensory detail, and as a result, we create neuropathways that embrace change before we experience it.

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