Functional Imagery Training Research Presented at Largest Global Health Conference
The cost of inactivity in the world's healthcare systems is estimated at $54 billion and is growing. Money has flowed into campaigns that promote physical activity, but little has changed. The World Health Organization (WHO) spent nearly $200 million on education in 2020/21, yet people continue to make unhealthy choices. It is time to invest in new ways to change human behavior, like Functional Imagery Training (FIT).
At last month’s International Society for Physical Activity and Health (ISPAH) conference in Abu Dhabi, keynote speaker Michelle Segar, an American behavioral sustainability scientist, highlighted the need for person-centered approaches to exercise aimed at present-moment enjoyment.
Imagery Coaching’s Karol Nedza presented research on FIT and how it can enhance exercise adherence. Karol’s work with personal trainers echoed Segar’s remarks. Karol’s research concluded that clients who received personalized goals with mental contrasting (imagining future failure and then future success) are more likely to increase their level of exercise than those who received traditional guided imagery. Karol’s research also found that although many personal trainers claim to use imagery with clients, trainers often use it incorrectly and, therefore, do not see sustained motivation.
“It is an exciting time for Functional Imagery Training and Imagery Coaching. I feel like I am at the right place at the right time. To present research on a global stage was inspiring, especially as a young researcher just a few months away from submitting my doctorate.” said Karol.
ISPAH called for action from all in attendance. According to their analysis, every dollar we spend that successfully gets people moving will yield three dollars. Not to mention the impact on the overall quality of life.
Imagery Coaching invites you to answer the call to action with us and join our team as we create a movement for sustainable change. If you have yet to train with us and want to learn more about our offerings in 2023, click here.
