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Get the science to unlock motivation and performance.

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The Choice Point

If you’ve ever hesitated before reaching for that second sweet or set out to change a habit but chosen the usual behavior, you’ve experienced a Choice Point. We face them every day. Dr Jonathan Rhodes, a researcher in Functional Imagery Training, and Joanna Grover, a cognitive therapist and sought after coach, have written a book that cracks to code to changing behavior.

As seen in

Engage your senses

Functional Imagery Training (FIT)

It is human nature to resist change, but science tells us that we can override that resistance to change with a method known as Functional Imagery Training (FIT). FIT trains us to imagine our future in our mind's eye in multi-sensory detail, creating neuropathways that embrace change before we experience it.

Measure your imagery Ability

Imagery is a powerful tool for change and growth. Want to know your imagery score? Take the measure designed by the research team at the University of Plymouth.

“Jo and Jonathan offer tools like developing cues to reset your thinking to help you overcome adversity and commit to finishing the goals that matter to you.”

— Martina Navratilova
Tennis Legend, Author, Human Rights Activist

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