WHY Imagery coaching?

It is in human nature to resist change since our brains interpret unfamiliar situations as potential danger. Even though it is difficult, science tells us that we can override that resistance to change with a method known as Functional Imagery Training (FIT).

FIT trains us to imagine our future in our mind's eye in multi-sensory detail, and as a result, we create neuropathways that embrace change before we experience it.

Brain scans have shown that when we imagine an event happening in vivid detail, it activates the same regions of the brain as the real thing.

For example, a person imagining swinging a tennis racquet uses the same supplemental motor area – the cerebellum and premotor cortex – used when actually swinging a racquet. When you repeat the motion over and over in your imagination, it becomes how you swing.

With FIT, we see results beyond the tennis court in common struggles like weight loss, exercise, relationships, and even pain.

What Makes Us Different

We change human behavior for the better. It works for Olympians, world-class teams, and elite forces, and it can work for you. Our proven approach centers around what we call Choice Points—split-second decisions we make every day, all day. Do you stay in bed, or do you go for a run? Do you reach for the apple or the chocolate cake? Speak up in a meeting or remain silent? All these small choice points add up. 

Imagery Coaching is a practical and tactical program that teaches you how to manage your Choice Points. (We even wrote a book about it.) We designed it to ignite your imagination and amplify you.

Our science-based program is backed by over two decades of research in Functional Imagery Training. Unlike most coaching methods, FIT is a proven multi-sensory imagery approach measuring and training seven senses. Along with sight, sound, touch, smell, and taste, we work with emotion and movement. We know emotion drives human behavior into action — and imagery is emotional.